I believe food is the ultimate key to health. By nourishing your body with a plant-rich, nutrient dense, whole foods diet you’re well on your way to a happy, healthy life!


Hi I’m José and welcome to Swoon Food, a recipe site dedicated to inspiring healthy eating. All my recipes are dairy, gluten and refined sugar free, many are also raw, plant based/vegan and completely sugar free. My food philosophy is food that is truly swoon-worthy, is food that makes you feel amazing inside and out.

Food is my passion and desserts, in particular, have always had a special place in my heart. These days, however, they’re more likely to be the nutrient-dense, plant-based variety. Something dairy, gluten and refined sugar free, often raw, ideally organic, and more recently completely sugar free. The best thing about these types of dessert, is they can actually add to your health rather than take away. And to me, that’s the ultimate kind of dessert!

I started my career as medical research scientist then retrained as pastry chef when I was 27. I have a BMLSc, pgDipForensics, am a graduate of Leith’s School of Food & Wine (London, U.K), the Westminster Kingsway Patisserie Scholarship, and Whitecliffe College of Arts & Design.

After working in a number of fine dining establishments in both London, U.K, and Auckland, N.Z, (including one of Gordon Ramsay’s Michelin starred), I now consult on various culinary projects, provide styling and photographic work, and create all the content for Swoon Food.

After being a sugar addict most of my life (hence the early change in career), I recently got serious about my health and put myself through a complete sugar detox. The changes I experienced were nothing short of amazing. And if I can do it, then anyone can! I decided to make it my mission to help as many people as possible achieve the same. So I combined all my knowledge of health and wellbeing with my skills and experience as a research scientist and chef, and created

The 10 Day Sugar Cleanse program.

Agencies, brands and publications I’ve worked with to date include: M2woman magazine, Shine advertising agency, Ebisu, Kapiti, Difference Design Group, Steve Tilley Photography, Harbourside, Kieran Scott Photography, Josh Emett, Annabel Langbein.


All images and recipes on this site are copyright Swoon Food, unless otherwise stated. If you’d like to use any of my recipes or photographs, or if you’d like to collaborate on a project please get in touch:

Email: jose@swoonfood.com


Occasionally I share products on my social media or in my email newsletter. Sometimes the products have been given to me to try but more often than not they’re simply products I buy and use myself. If something is given to me to try I will only share it if I truly love and use it and believe it will be of interest to my followers. If I ever receive payment for sharing a product it will be stated in the post.


When I’m not creating or photographing food you’ll likely find me in a yoga class or walking with my husband and our Alaskan malamute Chewbacca. We love to travel and I share many of our foodie adventures over on Instagram. If you’d like to connect with Swoon Food on social media you’ll also find me on Facebook & Pinterest.

Chocolate Swoonuts (Chocolate Cake Donuts)


-> watch the FREE Sugar Cleanse Workshop

- Discover what's really behind sugar cravings

- 3 factors you need to consider when detoxing from sugar

- The true secret to sustainable weight loss.

Thank you!