I believe food is the ultimate key to health, and prevention is the best kind of medicine.

By nourishing your body with a plant-rich, nutrient dense, whole foods diet,

you’re well on your way to a happy, healthy life!


Hi I’m José and welcome to Swoon Food – a recipe site dedicated to inspiring healthy eating.

Food has always been my passion and desserts, in particular, have always had a special place in my heart. These days, however, they’re more likely to be the nutrient-dense, plant-based variety. Something dairy, gluten and refined sugar free, often raw and ideally organic. The best thing about these types of dessert, is they can actually add to your health rather than take away. And to me, that’s the ultimate kind of dessert!


I started my career as medical research scientist and retrained as pastry chef in my late 20’s. I have a BMLSc, pgDipForensics, am a graduate of London’s Leiths School of Food & Wine, Westminster Kingsway Patisserie Scholarship, and Whitecliffe College of Arts & Design. After working in a number of fine dining establishments in both London, U.K, and Auckland, N.Z, (including Gordon Ramsay’s Michelin starred Savoy Grill), I now consult on various culinary projects, provide styling and photographic work, and create all the content for Swoon Food.


After being a serious sugar addict most my life (hence the change in career!), I finally got serious about my health and put myself through a complete sugar detox. The changes I experienced were nothing short of AMAZING. Migraines I’ve had for as long as I can remember all but disappeared, digestive issues cleared up, I slept better, my skin improved and I gained so much more energy. I also discovered that cutting sugar is the key to sustainable weight loss, and losing those last few stubborn pounds! After experiencing this first hand, I want to help as many people as possible achieve the same amazing changes, so I created:

The 10 Day Sugar Cleanse program. 

This is a comprehensive online program that leads you through 10 days of eating completely sugar free, to give your body a reprieve and chance to reset. It’s designed to get you off sugar fast by showing you how to create delicious, healthy, sugar free meals, that you can incorporate into your daily life.


All food images and recipes on this site are copyright Swoon Food, unless otherwise stated. If you’d like to use any of my recipes or photographs, or if you’d like to collaborate on a project please get in touch: jose@swoonfood.com

Occasionally I share ingredients or products on social media. Sometimes the products have been given to me to try, but more often than not they’re simply products I buy and use myself. I will only share something if I truly love and use it, and believe it will be of interest to my readers. If I ever receive payment for sharing a product it will be stated in the post.

Some of the agencies, brands and publications I’ve worked with or appeared in include: M2woman magazine, Elle France, Shine Advertising agency, Ebisu, Kapiti, Difference Design Group, Steve Tilley Photography, Harbourside, Kieran Scott Photography, Josh Emett, Annabel Langbein.

Press: Ebisu review in Viva

Article: M2woman September/October 2018: Sweet Enough – Dairy-Free, Gluten-Free & Refined Sugar-Free Treats

Seen in: Elle France – Des desserts sans four à tomber, VegNews Jan Feb 2018 – Pretty in Pink


When I’m not creating or photographing food you’ll likely find me in a raw food cafe, practicing yoga, or walking with my husband and our Alaskan malamute Chewbacca. We love to travel and I share many of our foodie adventures on Instagram. If you’d like to connect with me on social media you’ll also find me on Facebook & Pinterest.

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